Role Memo · May 2026 Tom Gores · Platinum Equity · Confidential
Justin M. Freidus
ROLE MEMO
Creative Strategy
justinmfreidus.com
Justin M. Freidus01 / 06
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Position OverviewDefining the Moment
The
ROLE

Thought partner and right hand to the Chief Brand Officer to set the vision, build the strategic framework, and oversee execution activations across every function. Partners closely with Social, Design, and A/V to bring the strategy to life and make sure brand is cohesive. Operates across all brand building initiatives under the Platinum Equity umbrella, including the future endeavors built under the Tom Gores brand.

Reports To
Chief Brand Officer
Partners With
Social · Digital · Design · A/V
Serves
Financial · Sport · Philanthropy
Justin M. Freidus · Creative Strategy02 / 06
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Core ResponsibilitiesStrategic Lane
What the Role
OWNS
01
Brand Strategy
Defines the North Star with CBO and Principal. Drafts and maintains the Brand Strategy Guide as the shared strategic reference for all functions.
02
Thought Partnership
Strategic thinking and tactical partner to the CBO, Social, Design, and A/V. Consistent ideation. Raises questions, identifies drift, offers reframes and connects the work for a cohesive output.
03
Execution
Takes ideas from strategy to finished product. Leads alongside Social, Design, and A/V leaders through every stage of production — Copywriter, work with designers, sit in edit all when needed.
04
Editorial Input
Contributes a strategic lens to a weekly editorial review and every release decision. Ideates with teams on executional activations.
05
Activation Framework
Maintains and shares the tactical framework across all production functions as the brand evolves.
06
Audience & Measurement
Identifies audiences with the team and contributes to the measurement framework. Offers strategic interpretation of brand and tactical performance.
Justin M. Freidus · Creative Strategy03 / 06
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TacticsActivate
Brand
ACTIVATION

High impact human moments that speak volumes. Ideates and executes with team on strategy calendar, messaging, identifying cultural moments that align with the brand.

01
Financial
LP audiences, deal counterparties, institutional relationships. Authority and track record are the trust signals. Appearances, podcasts, media placements, written perspective pieces.
02
Sport
The Pistons, Chargers, the WNBA franchise, sports ownership context. Passion and genuine fandom connection. Activation tied to franchise IP, milestones and season moments.
03
Philanthropy & Community
Civic leadership, Detroit investment, the $100M commitment. Purpose and follow-through. Each story connects to a real decision Tom made and why.
Justin M. Freidus · Creative Strategy04 / 06
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About the CandidateMay 2026
Justin M.
FREIDUS

18 years at Paramount Global, from intern to Acting VP and Creative Director. In-house creative leadership across Paramount+, Showtime, MTV, CBS, and Comedy Central. Sustained output across brands with fundamentally different audiences, held to a consistent editorial standard simultaneously.

Key campaigns: MobLand, Dexter: Resurrection and Original Sin, the VMAs and MTV Movie Awards. Each built as a distinct world with its own language and its own audience.

Tenure
18 Years · Paramount Global
Title
Acting VP / Creative Director
Awards
Clio · Promax · Gemma · Cynopsis
Website
justinmfreidus.com
Justin M. Freidus · Creative Strategy05 / 06
Role Memo · May 2026 Tom Gores · Platinum Equity · Confidential
THANK
YOU.
Justin M. Freidus
justinmfreidus.com
Justin M. Freidus · Director of Creative Strategy06 / 06