The Director of Creative Strategy works with the Chief Brand Officer to set the vision and build the strategic framework that every other function works from. Social, Design, A/V and Production teams bring the strategy to life.

This role ensures the strategy every team is working from is sound, specific, and current at every phase — and that the work coming out of the organization is coherent with the brand being built.

Works with the CBO during immersion to develop the foundational documents. Takes primary ownership of drafting the Brand Strategy Guide — the shared reference for all functions. Nothing proceeds to Phase 2 until it is approved.

With the north star defined, the work shifts to building the creative infrastructure. Brings the Brand Strategy Guide into cross-functional sessions with design and A/V. Offers strategic input without directing the creative work.

Fewer moments, higher quality. One consistent character across three distinct registers. Each world has its own audience, its own trust signals, its own creative language.

The brand system is only as durable as the discipline applied to it over time. The Director of Creative Strategy monitors for drift across all functions and surfaces observations to the CBO and relevant creative leads.

The goal is a collaborative creative operation where every function understands the strategy well enough to apply it independently — and knows when to bring a question back to the strategy layer.

18 years at Paramount Global, from intern to Acting VP and Creative Director. In-house creative leadership across Paramount+, Showtime, MTV, CBS, and Comedy Central. Sustained output across brands with fundamentally different audiences, held to a consistent editorial standard simultaneously.

Key campaigns: MobLand, Dexter: Original Sin, the MTV brand repositioning, the VMAs. Each built as a distinct world with its own language and its own audience.